Business Intelligence

Business Intelligence - is the tool to keep an organisation ahead of the rivals, make decisions based on information available within the organisation.

     This information would be used in following Systems.

• Datawarehousing & Data Mining

      Using Historical data withing the organisation to a large extend to make anlytical decisions, A datawarehouse System is, Subject-Oriented, Integrated, Time-Variant, Non-volatile

Subject-Oriented: A data warehouse can be used to analyze a particular subject area. For example, "sales" can be a particular subject.

Integrated: A data warehouse integrates data from multiple data sources. For example, source Company A and source Company B may have different ways of identifying a product, but in a data warehouse, there will be only a single way of identifying a product as bouth the companies belong to same Parent Company.

Time-Variant: Historical data is kept in a data warehouse. For example, one can retrieve data from 3 months, 6 months, 12 months, 5 years, decades or even older data from a data warehouse.

Non-volatile: Once data is in the data warehouse, it will not change. No historical Data is updated. So, historical data in a data warehouse should never be altered.

• CRM - Customer Relationship Management.

          Customer Relationship Management System is also a derivative of Data captured within the organisation.

It is used to study the customer Interaction with the organisation hence comes under the BI Umbrella.

• Campaign Management

          Campaign Management too is a derivative of Data held within the Organisation. Used for running a campaign of product within the organisation. Mostly by the Sales and Marketing Teams.